You pour your heart into your work
Whether you're sharing your creativity with the world, creating transformative experiences, developing health products or guiding retreats that change lives... you do work that matters.
But when it comes to marketing? That's where things get complicated.
You know you're different. You know what you offer is special. But translating that into words, images and strategy that actually brings in clients? That's the challenge.
Here's what we believe:
The most powerful marketing works as an invitation, not a sale.
Marketing Built on Meaning

We're Creative Muse, a marketing studio in Opatija that partners with health, lifestyle and creative businesses who are building something meaningful.
We get to the core of who you are, what makes you different and who you're meant to serve. Then we translate that into marketing that feels like you and actually works.
Our Approach
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Strategic thinking meets creative execution
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Deep listening before any tactics
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Photography that captures essence, not just products
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Content that invites rather than pushes
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Bilingual capability for local and international reach
Marketing and Brand Strategy
We build the foundation - positioning, messaging and strategy that guides everything else.
Social Media Management
Authentic content creation (photos and videos), consistent posting and a voice that sounds like you.
Brand Photography
Professional visual storytelling that shows the heart of your business.
Website Development
Beautiful, user-centered websites built on platforms like Wix - no coding needed, all strategy included.
This Might Be You
✓ Your work creates real transformation
✓ You want marketing that feels authentic
✓ You're ready to attract clients who truly value what you offer
✓ Your marketing should reflect the quality of your work
✓ You need partners who understand your philosophy

Not Ready to Reach Out Yet? Start Here.
Free Download: Brand Clarity Workbook
Before you can market effectively, you need clarity. This workbook helps you:
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Define what truly makes you different
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Identify your ideal client (not just "everyone")
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Find your authentic voice and ditch generic language
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Translate what you do into transformation people remember
Download it, work through it and see how clarity changes everything.
Two Creative Minds One Mission
Lili brings visual identity expertise and psychology-backed understanding of what makes brands memorable.
Vanja brings 12+ years of international marketing experience, yoga instructor certification and professional photography skills.
Together, we combine strategic thinking with hands-on creative execution. We're not just consultants, we're in the work with you.


